7 common errors and how to avoid

Whether you are new to e-commerce site or well established, you should be aware of the seven mistakes that will cost you money:

Make decisions - and quickly
Who will build and / or host your site? Who will process credit card orders on your site? You do not need to be able to do all these tasks on their own, but you should learn the basics so you can evaluate vendors. At least five contacts before signing a contract.

Do not care about customer service
The lack of personal contact in e-commerce transactions is often translated into an experience for your customers. You can provide customer service on the network quality by:

Send e-mail to customers when an order is received and when it was shipped. Your message should encourage customers to contact you if the product did not meet their expectations.
Answering e-mail immediately (and add a personal touch, such as the customer name).
Name your physical business address and phone number on your site.
Forgot your website with your traditional business
Do not forget to include your website address in your advertising in traditional print, press releases and other business documents, including:

Marketing materials directly (software, the point of sale packaging trade fair).
Advertising (classifieds, guide resources Yellow Pages).
Collateral material (brochures and stationery).
Neglecting test your site
You do not want customers to leave your site due to an error processing sequence. Test your site often to see what kind of experience your customers are.

Test your order form and see your page, while using a different browser.
Cancel and begin to see what happens in the client's browser and your order processing software.
Failure to prepare for success
Online business successful, a rise in interest rates. When success comes, you will face the costs of expansion if you neglect to do some planning now. Consider in advance how you will add more capacity to your site to avoid:

Jams. Consider the downside for extra bandwidth from your web hosting service to ensure that your website quickly loads no matter how many users are accessing your site.
E-Commerce in charge. Installing high-capacity hardware and e-commerce applications now can be expensive, but it can save money by delaying or eliminating the costs of expanding later.
Slow performance / errors. Have a contingency plan for the holiday season and future business growth.
Submit a customer to download Overlong Times
To keep your site fast and efficient, not to use images with large file sizes and do what you can to make your overall file size down. Not only does high-speed use of Google, such as factors for the region, but a user with a browser is outdated and / or Internet connection low can experience twice the bandwidth downloading long on a page that contains the files that are larger on them.